Hello Guys,
Again, one of my favourite source of nice advertising news (Springwise) released a post on the Heineken Lounge opened in NY Newark airport. The aim of the brand is to provide a premium lounge service to "economy class" passengers. Not a bad idea when you usually have to wait in one of these non-friendly airport terminal!
Obviously, the Heineken brand equity is again significantly leveraged with such operations: the consumer affinity gained is very important.
Olivier
Warm beer in airport restaurants resembling barns has, no doubt, caused many of us to wonder where air travel's glamour got to. Helping revive the notion of classy business travel, Heineken has teamed up with design agency UXUS to create an airport lounge offers a respite from the chaos of the terminal gate.
The Heineken Lounge opened in Newark Liberty International Airport in December 2008, and democratically presents all travellers with the luxuries typically reserved for first and business class passengers. Private conversation nooks, custom white leather sofas, spherical light fixtures and green aluminium tables combine to create a contemporary brand space. In addition to Heineken, a variety of beers are served on tap, alongside a fully-stocked cocktail bar.
Although Hong Kong's International Airport has had its own Heineken bar for some time, Newark's lounge is more of a 'third place', offering work necessities such as wifi, as well as movies and other entertainment. One to emulate, if branding budgets allow ;-) (Related: Being space for a microbrew — Beer cans that sleep two — Baby brand space at Schiphol Airport.)
Website: www.heineken.com — www.uxusdesign.com
Contact: www.heinekeninternational.com/contactus.aspx — europe@uxusdesign.com
Does it mean we'll be able to drink (alcoholic beverage I mean) in airports?
ReplyDeleteLooking at the No of delayed flights, I can guarantee some will have boarding issues ;-) Nice way of increasing the No of items purchased though (a return ticket when I was sober + a single coz I was drunk)